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“Small Wine Producer DTC Sales & Engagement Bootcamp” 2-Part Web Training

This hands-on training is ideal for small winery owners and managers responsible for direct sales and consumer engagement strategies. Overview: The 2020 pandemic taught direct-to consumer winery teams how to cater to a variety of consumer audiences with virtual, digital, and reservation tasting style experiences. As we go beyond the tasting room to build holistic approaches, winery owners and executives have a variety of options for building-long term success. Attendees will get hands-on education and […]

Virtual Winery Offerings Case Study Presentation @ DTCWS

Virtual , United States

Join Sandra Hess, founder of DTC Wine Workshops, as she moderates an important discussion about the success of Virtual Winery Offerings between March and December 2020. Three winery executives representing small, mid-size and large winer producers will share key insights and also what not to do in this 45 minute session on January 22nd at 11:00. Visit the DTC Wine Symposium website to register for this session and view the full conference lineup HERE.

$200.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training […]

$150.00

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar CA, United States

Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to […]

$150.00

Three Pillars of DTC Wine Sales Success Virtual Session

Online Webinar CA, United States

DTC Wine Workshops founder, Sandra Hess, is set to moderate a lively discussion at this year's Virtual Wine Industry Network Symposium. In an era filled with fires and illness, there has never been a better time to strengthen the personal relationships we have with our wine consumers. Sandra Hess, Consumer Engagement Specialist and founder of DTC Wine Workshops, will moderate an insightful discussion between three winery executives who represent small, mid, and large wine brands […]

DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar)

Online Workshop

DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar) is ideal for any winery manager responsible for direct wine sales, hospitality management, guest services, events, membership, and/or training programs. With over 11,045 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is the key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine […]

$400.00

2022 Direct Wine Sales Success Webinar

Online Webinar CA, United States

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager Compensation Programs that Best […]

$250.00

2022 Direct Wine Sales Success Webinar

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE BACK BY POPULAR DEMAND! Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager […]

2022 Direct Wine Sales Success Webinar (SOLD OUT)

Online Webinar CA, United States

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. SOLD OUT! We invite you to join the next web program on February 8th - REGISTER HERE. BACK BY POPULAR DEMAND! Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar […]

$250.00

2022 Direct Wine Sales Success Webinar

Online Webinar CA, United States

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE BACK BY POPULAR DEMAND! Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager […]

$250.00

Sandra Hess confirmed speaker at Wine Industry Leadership Conference

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will join the panelists at the Winery Talent Retention session kicking off at 10:00 am pacific on February 9th! Learn more and REGISTER HERE Despite the challenges over the last two years, the wine industry has persevered—leaders have continued to evolve their businesses, building stronger, more resilient operations. The key to this success: full understanding of the current economic conditions, and best practices for maintaining a modern wine […]

“Developing a DTC Strategic Plan for Startup Wine Brands” @ GargisteCon

Online Webinar CA, United States

February 18th @ 9:30-10:30 Pacific  GaragisteCon Online Conference "Developing a Direct to Consumer Strategic Plan for Startup Wine Brands." SAVE with DTCWW Promo Code dtcww-gargaistecon when registering HERE. Direct-To-Consumer (DTC) sales are the lifeblood for small-scale wineries. You get to keep the full margin from your wine sale while establishing a relationship with the end customer drinking your wine. The DTC world accelerated during the pandemic with new tools and capabilities to consider. But where […]

2023 Wine Consumer Journey Mapping Workshop (11/15)

Online Workshop

Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Finish the year right and prepare for 2023 with top-notch tools and strategies. Sandra , founder of DTC Wine Workshops and Direct Wine Sales Specialist, will guide attendees through the process of identifying key wine brand loyalists based on key values. 2023 Wine Consumer Journey Mapping Workshop Workshop Key Take-Aways include: Wine Consumer Journey Mapping […]

$200.00

2023 Wine Consumer Journey Mapping Workshop (11/29)

Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Finish the year right and prepare for 2023 with top-notch tools and strategies. Sandra , founder of DTC Wine Workshops and Direct Wine Sales Specialist, will guide attendees through the process of identifying wine brand loyalists based on key values. 2023 Wine Consumer Journey Mapping Workshop Workshop Key Take-Aways include: Wine Consumer Journey Mapping Template […]

$200.00

2023 Wine Consumer Journey Mapping Workshop

Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Finish the year strong and prepare for 2023 with top-notch tools and strategies. Sandra will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to connect with new, like-minded consumer audiences. 2023 Wine Consumer Journey Mapping Workshop Key Take-Aways include: Wine Consumer Journey Mapping […]

$200.00

2023 Direct Wine Sales Success Web Training

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on web training. Participants will get questions answered in two Q & A Sessions, receive a Web Training Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager Compensation Programs that Best […]

$250.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Online Webinar CA, United States

The "DTC Wine Sales Training Program" is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist, […]

$400.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist, will deliver proven methods, best practices, and […]

$400.00

Sandra – Moderator at Wine Industry Sales Symposium Santa Rosa, CA

Hyatt Regency Sonoma Wine Country 170 Railroad Street, Santa Rosa, CA, United States

Hear from DTC Wine Workshops founder, Sandra Beals, as she moderates an important discussion with wine industry leaders. "Leveraging DTC Wine Sales Insights to Grow Sales Nationally" conference session on May 11th @ 11:00-11:45. REGISTER HERE. This session, featuring notable wine industry experts, will focus on how your direct-to-consumer sales data can provide insights to open new points of distribution more effectively and efficiently. Attendees will learn how to create a more focused annual sales […]

$350.00

2023 Wine Consumer Journey Mapping Workshop

Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Wine Consumer Journey Mapping is an essential function in today's competitive direct wine sales landscape. Finish the year strong with top-notch tools and strategies. Sandra, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to connect with new, […]

$200.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

"DTC Wine Sales Training: Developing All-Star Teams" is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement […]

$400.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Online Event

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Beals, founder of DTC […]

$400

2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar. Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar To Do's Checklist and leave with these Key Learnings: Wine Consumer Demand Shifts […]

$200

Small Winery Sales Success – “The Five Funnels Webinar”

Small Winery Sales Success - "The Five Funnels Webinar". Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on web training. REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for direct sales success. The Five Funnels Workshop – how to rethink your sales funnels […]

$200

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

Online Event

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training). Ideal for managers responsible for direct wine sales, hospitality management, membership , events, phone sales, and/or training programs. REGISTER HERE With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Beals, founder of DTC […]

$400

“Step by Step Guide to Winery Branding” Webinar

"Step by Step Guide to Winery Branding" Webinar. Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on web training. REGISTER HERE Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. Branding: Step by step Don’t make the costly mistakes many do when starting a new wine brand or launching a new campaign. Learn the proper […]

$200

2024 Direct Wine Sales Essentials Webinar

2024 Direct Wine Sales Essentials Webinar, Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Beals, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this live webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar To Do's Checklist and leave with these Key Learnings: Wine Consumer Demand Shifts […]

$250

2024 Wine Consumer Journey Mapping Webinar

2024 Wine Consumer Journey Mapping Webinar. Join Sandra Beals, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Start the year strong with top-notch tools and strategies. Sandra, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to connect with new, like-minded consumer audiences. REGISTER HERE 2024 Wine Consumer Journey […]

$200

Tasting Room Sales Webinar: Connect-Qualify-Convert

Online Event

Join the Tasting Room Sales Webinar: Connect-Qualify-Convert. This webinar is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools. In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 11,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees […]

$200

Winery Family Succession Planning Webinar

Winery Family Succession Planning Webinar. Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. In this hands-on webinar, Nick will share foundational elements to organizing Family Succession Plans and key principles to understand in the process. Learn about the […]

$200

Small Winery Sales Success – “The Five Funnels Webinar”

Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on small winery success webinar - "The Five Funnels Webinar". REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for direct sales success. REGISTER HERE The Five Funnels Workshop – how to rethink your sales funnels […]

$200

“Step by Step Guide to Winery Branding” Webinar

Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on webinar - "Step by Step Guide to Winery Branding". Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. REGISTER HERE Branding: Step by step Don’t make the costly mistakes many do when starting a new wine brand or launching a new campaign. Learn the proper steps […]

$200

2024 Wine Consumer Journey Mapping Webinar

Join Sandra Beals, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Finish the year strong with top-notch tools and strategies. In the 2024 Wine Consumer Journey Mapping Webinar, Sandra will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to connect with new, like-minded consumer audiences. REGISTER HERE 2024 Wine Consumer Journey Mapping Webinar Key […]

$200

Winery Family Succession Planning Webinar

Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. In this hands-on webinar, Nick will share foundational elements to organizing Family Succession Plans and key principles to understand in the process. Learn about the top five considerations that should […]

$200

“Step by Step Guide to Winery Branding” Webinar

Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on "Step by Step Guide to Winery Branding" Webinar. Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. REGISTER HERE Branding: Step by step Don’t make the costly mistakes many do when starting a new wine brand or launching a new campaign. Learn the proper steps and […]

$200

Winery Family Succession Planning Webinar

Join Nick Karavidas, Winery Strategy & Portfolio Management Consultant, for this hands-on webinar program. REGISTER HERE Get hands-on instruction in this live webinar. Nick supports a variety of family winery brands and will share smart tools and tips for how to approach this important work. In this hands-on webinar, Nick will share foundational elements to organizing Family Succession Plans and key principles to understand in the process. Learn about the top five considerations that should […]

$200

Tasting Room Sales Webinar: Connect-Qualify-Convert

Online Event

The Tasting Room Sales Webinar "Connect-Qualify-Convert" is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools. In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 11,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how […]

$200

Small Winery Sales Success – “The Five Funnels Webinar”

Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on web training. Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for direct sales success. REGISTER HERE Small Winery Sales Success "The Five Funnels Webinar" – how to rethink your sales funnels and channels to accommodate the […]

$200

Winery Lifestyle & Community Development Coaching Program

Description: Winery Lifestyle & Community Development Coaching Program. This coaching program has been designed to help leadership teams create a solid plan for introducing the most relevant direct to consumer offerings 2024 and beyond. Over a 6-8 week period, attendees will learn how to develop best in class consumer engagement strategies and leverage complimentary lifestyle partnerships to expand reach/increase direct sales. We will focus on “Wine Brand Community Building” and will work together to glean […]

$1800