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Sandra Hess “Staff Training” Panelist at WIN Expo Santa Rosa

SONOMA COUNTY FAIRGROUNDS 1350 Bennett Valley Road, Santa Rosa, CA

Investing in Staff Training: The Big Return Why do some wineries excel at direct sales and achieve well-above average results while others struggle to maintain? According to the 2017 VinQuest Tasting Room Survey, the most glaring distinction between tasting rooms and wine clubs that performed beyond the average and those that didn't was their level of commitment to staff training. Sandra Hess, founder of DTC Wine Workshops, will support the panel discussion with her key […]

$150.00

Sandra Hess “Top 5 Wine Consumer Engagement Strategies” Presentation at Hill Country Wine Symposium Texas

Horseshoe Bay Resort TX, United States

Sandra Hess, DTC Wine Workshops will present "Top 5 Wine Consumer Engagement Strategies" at the 5th Annual Hill Country Wine Symposium on January 9th at 10:30 - Horseshoe Bay Resort, Horseshoe Texas. Sandra will share top 5 wine consumer engagement strategies and instruct attendees on how to better connect with current and prospective customers. Repeat customers spend on average 67% more than first-time customers. Learn how to engage with prospective customers and how to invite […]

$200

Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion "Driving ROI From Events" at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability is a challenge and executing the event often feels like more work than it’s worth. Hear how wineries large and small maximize event opportunities to […]

Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion "Driving ROI From Events" at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability is a challenge and executing the event often feels like more work than it’s worth. Hear how wineries large and small maximize event opportunities to […]

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. […]

$150.00

“Top 5 Wine Consumer Data Collection Strategies” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Top 5 Wine Consumer Data Collection Strategies” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top Data Collection Tools and Sources • Defining Relevant and Meaningful Opt-in Invitations • Training Staff and Providing […]

Wine Consumer Data Collection Workshop Napa

The Meritage Resort and Spa 875 Bordeaux Way, Napa, CA, United States

Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term success of any direct to consumer sales division. Managers – you’ve been hearing about this topic and you may be […]

$80.00

DTC Wine Management Academy (4-Part Web Training)

Online Webinar CA, United States

REGISTER HERE for the DTC Wine Management Academy (4-Part Web Training) GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS IN 2019 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks One One-on-One Coaching Session (1.5 hours) DTC […]

$595.00

Digital Wine Marketing Webinar: Email Communication

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of eNewsletters. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get […]

$150.00

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively […]

$150.00

Digital Wine Marketing Webinar: Social Media

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in […]

$150.00

2019 NW DTC Wine Roadshow – Elizabeth Chambers Cellar

Elizabeth Chambers Cellar 455 Northeast Irvine Street, McMinnville, OR 97128, McMinnville, OR, US

Join the 2019 NW DTC Wine Roadshow event on April 9th 8:30 - 12:00 at Elizabeth Chambers Cellar in McMinnville Oregon. This workshop is ideal for any winery manager responsible for direct wine sales, marketing, event management, wine club sales & management and consumer engagement strategies. Discounted tickets available for association members and groups of four or more from one winery!  REGISTER HERE The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on […]

$40.00

2019 NW DTC Wine Roadshow – Northstar Winery WA

Northstar Winery 1736 J B George Road, Walla Walla, WA 99362, Walla Walla, WA, US

REGISTER HERE for the 2019 NW DTC Wine Roadshow - Northstar Winery WA Join the 2019 NW DTC Wine Roadshow event on April 11th at Northstar Winery in Walla Walla, WA. The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics: "Top 5 Wine Consumer Engagement Strategies" Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back […]

$55.00

Digital Wine Marketing Webinar: Winery Websites

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Winery Websites This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade. Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content […]

$150.00

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top 5 Winery E-Commerce Strategies • Winery Website Must-Have’s for Engaging with Today’s Consumer • E-Commerce Promotion […]

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective […]

$150.00

“2020 DTC Wine: Strategic Planning” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

"2020 DTC Wine: Strategic Planning Workshop”. Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Define the Ideal Blend of Talent, Tools and Technology to reach your DTC Business Goals • Develop “Top Three Initiatives” […]

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how […]

$150.00

DTC Wine Management Academy (4-Part Web Training)

GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. REGISTER HERE.  The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks A One-on-One Coaching Session (1.5 hours) A DTC Strategic Sales & Marketing Plan Template A Certificate of Completion […]

“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Presentation of Top DTC Content Outlets and Content Types • Review of Winning Consumer Engagement Case Studies • How-To Develop […]

Digital Wine Marketing Webinar: Email Communication

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of email communications. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get […]

$150.00

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively […]

Digital Wine Marketing Webinar: Social Media

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple […]

$150.00

Digital Wine Marketing Webinar: Holiday Prep

Online Webinar

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. The Direct Wine Telesales & Account Management Webinar includes two Q & A sessions and a Checklist Handout. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around […]

$150.00

Digital Wine Marketing Webinar: Holiday Prep

Online Webinar

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools.  REGISTER HERE Webinar topics include: How to better connect […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. […]

$150.00

“Loyalty Management Winning Workflows” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Loyalty Management Winning Workflows” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Let’s Define what Loyalty Management Means to Your Unique Wine Brand • The WHY Behind Loyalty Management • Top 5 Loyalty […]

DTC Wine Management Academy (4-Part Web Training)

Online Webinar

UPDATED DATES ANNOUNCED FOR 4-PART WEBINAR SERIES 10/29/19: Due to the fires in Northern California, we will move back the webinar program to accommodate most. Thank you for your understanding. The new dates are: November 19th & 26th and December 3rd & 10th . Each workshop takes place online at 9:00 - 10:30 a.m. PST. DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct […]

$595

“DTC Winery Staff Training and Development” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“DTC Winery Staff Training and Development” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Developing Hospitality Standards and SOP’s Unique to Your Brand • Matching the Right Talent to the Task • Wine […]

Sandra Hess at DTC Wine Symposium: The Future of Tasting Rooms

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

Town Hall #1 at DTC Wine Symposium: The Future of Tasting Rooms Explore critical themes regarding the future of the American tasting Room including: right-sizing the experience for the brand; creating communities; salon vs. bar, and tasting room incentives. Moderator: Sandra Hess, Founder, DTC Wine Workshops. REGISTER HERE  

$625.00

DTC Workshop – Storytelling: How to Develop Meaningful Wine Consumer Connections

Robert Mondavi Winery 7801 St. Helena Hwy, Oakville, CA, United States

Direct Wine Sales Workshop - Storytelling: "How to Develop Meaningful Wine Consumer Connections" Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on. In this hands-on workshop, Sandra Hess will guide […]

$100