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Winery Marketing: Direct Consumer Insights & Analytics

Online Workshop

REGISTER HERE for the Winery Marketing: Direct Consumer Insights & Analytics Webinar. Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your […]

$150.00

Wine Club Design & Structure: Top 5 Tools for Wine Club Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Design & Structure: Top 5 Tools for Wine Club Success Webinar Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need […]

$150.00

Wine Club Management Webinar: Top 5 Tools for Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management workshop, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that grow direct wine sales while retaining loyal customers. This workshop is ideal for […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your […]

$150.00

DTC WINE SALES ROADSHOW: Amador and El Dorado Counties

Helwig Vineyards & Winery 11555 Shenandoah Road, Plymouth, CA 95669, Plymouth, CA, US

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing […]

$30.00

DTC WINE SALES ROADSHOW: Lodi and Clarksburg Wineries

Wine & Roses 2505 West Turner Road, Lodi, CA 95242, Lodi, CA, US

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing […]

$30.00

Wine Club Design Web Training: Top 5 Tools for Wine Club Success

Online Webinar CA, United States

Wine Club Design Web Training: Top 5 Tools for Wine Club Success Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straightforward […]

$150.00

Winery Marketing: 5 Steps for Developing a Digital Marketing Plan

Online Workshop

Winery Marketing: 5 Steps for Developing a Digital Marketing Plan Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing […]

$150.00

Winery Marketing Webinar: Direct Consumer Insights & Analytics

Online Workshop

Winery Marketing Webinar: Direct Consumer Insights & Analytics Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is […]

$150.00

DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan

Online Workshop

DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very competitive marketplace, and exploring new marketing avenues is crucial to growing retail traffic and e-commerce sales. Smart companies must consider all the powerful tools now available and use them wisely. This real-world, information-packed workshop teaches how to use digital marketing to […]

$150.00

Advanced Wine Sales Seminar Napa – Sandra Hess joins the “The Seminar Group”

River Terrace Inn 1600 Soscol Avenue, Napa, CA, United States

Sandra Hess, founder of DTC Wine Workshops and direct wine sales expert will be joining experts at The Seminar Group to hands-on seminars on "Winery E-Commerce Best Practices" and "Effective Wine Sales Programs". Advance registration is required and this event will sellout so be sure to get your ticket early. Seminar Overview The business of wine has never been more competitive than it is today, and is becoming increasingly competitive. Staying on top of wine […]

Winery Marketing: Direct Consumer Insights & Analytics

Online Webinar CA, United States

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is […]

$150.00

Digital Wine Marketing Webinar: Email Communication

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of eNewsletters. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get […]

$150.00

Digital Wine Marketing Webinar: Social Media

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in […]

$150.00

2019 NW DTC Wine Roadshow – Northstar Winery WA

Northstar Winery 1736 J B George Road, Walla Walla, WA 99362, Walla Walla, WA, US

REGISTER HERE for the 2019 NW DTC Wine Roadshow - Northstar Winery WA Join the 2019 NW DTC Wine Roadshow event on April 11th at Northstar Winery in Walla Walla, WA. The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics: "Top 5 Wine Consumer Engagement Strategies" Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back […]

$55.00

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top 5 Winery E-Commerce Strategies • Winery Website Must-Have’s for Engaging with Today’s Consumer • E-Commerce Promotion […]

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar CA, United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective […]

$150.00

“2020 DTC Wine: Strategic Planning” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

"2020 DTC Wine: Strategic Planning Workshop”. Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Define the Ideal Blend of Talent, Tools and Technology to reach your DTC Business Goals • Develop “Top Three Initiatives” […]

DTC Wine Management Academy (4-Part Web Training)

GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. REGISTER HERE.  The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks A One-on-One Coaching Session (1.5 hours) A DTC Strategic Sales & Marketing Plan Template A Certificate of Completion […]

Digital Wine Marketing Webinar: Email Communication

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of email communications. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get […]

$150.00

Digital Wine Marketing Webinar: Social Media

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple […]

$150.00

Digital Wine Marketing Webinar: Holiday Prep

Online Webinar

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. […]

$150.00

Digital Wine Marketing Webinar: Holiday Prep

Online Webinar

Digital Wine Marketing Webinar: Holiday Prep The busy holiday sales season is right around the corner. Does your winery marketing team have digital assets ready? This webinar, led by Laura Perret Fontana, will help attendees prepare for the biggest shopping period of the year and learn how to leverage the digital space to capitalize on direct sales. Laura will provide examples of the top digital marketing tools used inside and outside of the wine industry. […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. […]

$150.00

DTC Workshop – Storytelling: How to Develop Meaningful Wine Consumer Connections

Robert Mondavi Winery 7801 St. Helena Hwy, Oakville, CA, United States

Direct Wine Sales Workshop - Storytelling: "How to Develop Meaningful Wine Consumer Connections" Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on. In this hands-on workshop, Sandra Hess will guide […]

$100

Sandra Hess at UNIFIED: Path to Market for Smaller Wineries beyond the Tasting Room

Cal Expo 1600 Exposition Blvd., Sacramento, CA, United States

UNIFIED Symposium Session Title: Path to Market for Smaller Wineries beyond the Tasting Room Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at UNIFIED Symposium in Sacramento. Session Description: With fewer personnel, limited resources and consolidated distribution channels, small wineries can face an uphill battle in getting to market and brand building. In this session, owner / winemakers and experts that have successfully broken through beyond their small winery tasting rooms will […]

$290.00

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Online Webinar

Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. […]

$150.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training includes: 1. Best practices […]

$150.00

Virtual Winery Offerings Case Study Presentation @ DTCWS

Virtual , United States

Join Sandra Hess, founder of DTC Wine Workshops, as she moderates an important discussion about the success of Virtual Winery Offerings between March and December 2020. Three winery executives representing small, mid-size and large winer producers will share key insights and also what not to do in this 45 minute session on January 22nd at 11:00. Visit the DTC Wine Symposium website to register for this session and view the full conference lineup HERE.

$200.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training […]

$150.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar)

Online Workshop

DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar) is ideal for any winery manager responsible for direct wine sales, hospitality management, guest services, events, membership, and/or training programs. With over 11,045 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is the key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine […]

$400.00

“Developing a DTC Strategic Plan for Startup Wine Brands” @ GargisteCon

Online Webinar CA, United States

February 18th @ 9:30-10:30 Pacific  GaragisteCon Online Conference "Developing a Direct to Consumer Strategic Plan for Startup Wine Brands." SAVE with DTCWW Promo Code dtcww-gargaistecon when registering HERE. Direct-To-Consumer (DTC) sales are the lifeblood for small-scale wineries. You get to keep the full margin from your wine sale while establishing a relationship with the end customer drinking your wine. The DTC world accelerated during the pandemic with new tools and capabilities to consider. But where […]

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

"DTC Wine Sales Training: Developing All-Star Teams" is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement […]

$400.00

Small Winery Sales Success – “The Five Funnels Webinar”

Small Winery Sales Success - "The Five Funnels Webinar". Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on web training. REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for direct sales success. The Five Funnels Workshop – how to rethink your sales funnels […]

$200

“Step by Step Guide to Winery Branding” Webinar

Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on webinar - "Step by Step Guide to Winery Branding". Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. REGISTER HERE Branding: Step by step Don’t make the costly mistakes many do when starting a new wine brand or launching a new campaign. Learn the proper steps […]

$200