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DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan

Online Workshop

DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very competitive marketplace, and exploring new marketing avenues is crucial to growing retail traffic and e-commerce sales. Smart companies must consider all the powerful tools now available and use them wisely. This real-world, information-packed workshop teaches how to use digital marketing to […]

$150.00

Advanced Wine Sales Seminar Napa – Sandra Hess joins the “The Seminar Group”

River Terrace Inn 1600 Soscol Avenue, Napa, CA, United States

Sandra Hess, founder of DTC Wine Workshops and direct wine sales expert will be joining experts at The Seminar Group to hands-on seminars on "Winery E-Commerce Best Practices" and "Effective Wine Sales Programs". Advance registration is required and this event will sellout so be sure to get your ticket early. Seminar Overview The business of wine has never been more competitive than it is today, and is becoming increasingly competitive. Staying on top of wine […]

Sandra Hess “Staff Training” Panelist at WIN Expo Santa Rosa

SONOMA COUNTY FAIRGROUNDS 1350 Bennett Valley Road, Santa Rosa, CA

Investing in Staff Training: The Big Return Why do some wineries excel at direct sales and achieve well-above average results while others struggle to maintain? According to the 2017 VinQuest Tasting Room Survey, the most glaring distinction between tasting rooms and wine clubs that performed beyond the average and those that didn't was their level of commitment to staff training. Sandra Hess, founder of DTC Wine Workshops, will support the panel discussion with her key […]

$150.00

“Top 5 Wine Consumer Data Collection Strategies” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Top 5 Wine Consumer Data Collection Strategies” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top Data Collection Tools and Sources • Defining Relevant and Meaningful Opt-in Invitations • Training Staff and Providing […]

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in […]

$150.00

2019 NW DTC Wine Roadshow – Elizabeth Chambers Cellar

Elizabeth Chambers Cellar 455 Northeast Irvine Street, McMinnville, OR 97128, McMinnville, OR, US

Join the 2019 NW DTC Wine Roadshow event on April 9th 8:30 - 12:00 at Elizabeth Chambers Cellar in McMinnville Oregon. This workshop is ideal for any winery manager responsible for direct wine sales, marketing, event management, wine club sales & management and consumer engagement strategies. Discounted tickets available for association members and groups of four or more from one winery!  REGISTER HERE The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on […]

$40.00

2019 NW DTC Wine Roadshow – Northstar Winery WA

Northstar Winery 1736 J B George Road, Walla Walla, WA 99362, Walla Walla, WA, US

REGISTER HERE for the 2019 NW DTC Wine Roadshow - Northstar Winery WA Join the 2019 NW DTC Wine Roadshow event on April 11th at Northstar Winery in Walla Walla, WA. The half-day workshop features two Direct to Consumer Wine Industry Specialists providing hands-on training covering these two topics: "Top 5 Wine Consumer Engagement Strategies" Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back […]

$55.00

Digital Wine Marketing Webinar: Winery Websites

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Winery Websites This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade. Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in […]

$150.00

“2020 DTC Wine: Strategic Planning” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

"2020 DTC Wine: Strategic Planning Workshop”. Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Define the Ideal Blend of Talent, Tools and Technology to reach your DTC Business Goals • Develop “Top Three Initiatives” […]

Direct Wine Telesales & Account Management Webinar

Online Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how […]

$150.00

DTC Wine Management Academy (4-Part Web Training)

GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. REGISTER HERE.  The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks A One-on-One Coaching Session (1.5 hours) A DTC Strategic Sales & Marketing Plan Template A Certificate of Completion […]

“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Presentation of Top DTC Content Outlets and Content Types • Review of Winning Consumer Engagement Case Studies • How-To Develop […]

Digital Wine Marketing Webinar: Email Communication

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of email communications. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get […]

$150.00

Digital Wine Marketing Webinar: Social Media

Online Webinar CA, United States

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple […]

$150.00

“DTC Winery Staff Training and Development” Workshop NAPA VALLEY VINTNERS

TBD Napa, CA Napa, CA, United States

“DTC Winery Staff Training and Development” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Developing Hospitality Standards and SOP’s Unique to Your Brand • Matching the Right Talent to the Task • Wine […]

Sandra Hess at DTC Wine Symposium: The Future of Tasting Rooms

Hilton Concord Hotel 1970 Diamond Blvd. , Concord, United States

Town Hall #1 at DTC Wine Symposium: The Future of Tasting Rooms Explore critical themes regarding the future of the American tasting Room including: right-sizing the experience for the brand; creating communities; salon vs. bar, and tasting room incentives. Moderator: Sandra Hess, Founder, DTC Wine Workshops. REGISTER HERE  

$625.00

DTC Workshop – Storytelling: How to Develop Meaningful Wine Consumer Connections

Robert Mondavi Winery 7801 St. Helena Hwy, Oakville, CA, United States

Direct Wine Sales Workshop - Storytelling: "How to Develop Meaningful Wine Consumer Connections" Presented by Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist & CANVAS (Concierge Alliance Napa Sonoma) Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on. In this hands-on workshop, Sandra Hess will guide […]

$100

Sandra Hess at UNIFIED: Path to Market for Smaller Wineries beyond the Tasting Room

Cal Expo 1600 Exposition Blvd., Sacramento, CA, United States

UNIFIED Symposium Session Title: Path to Market for Smaller Wineries beyond the Tasting Room Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at UNIFIED Symposium in Sacramento. Session Description: With fewer personnel, limited resources and consolidated distribution channels, small wineries can face an uphill battle in getting to market and brand building. In this session, owner / winemakers and experts that have successfully broken through beyond their small winery tasting rooms will […]

$290.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how […]

$150.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Can't make this date? 2nd date added on March 23rd - find details HERE Each attendee will get questions answered in […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how […]

$150.00

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

Online Webinar CA, United States

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. […]

$150.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training includes: 1. Best practices […]

$150.00

Sandra Hess Presents “Key Wine Consumer Communication Tools” Webinar to Members of the Paso Robles Wine Country Alliance

Online Webinar CA, United States

Sandra Hess returns to present her annual DTC Wine Workshop ONLINE for members of the Paso Robles Wine Country Alliance. This year, the topic is "Key Wine Consumer Communication Tools".  On April 15th, Sandra will share best practices for better communicating with wine brand loyalists using a variety of avenues and tools. Sandra will share key insights around winning wine consumer engagement strategies. Workshop attendees will receive case studies, learn best practices and practice proven methods […]

Sandra Hess presents “Top 5 Wine Consumer Engagement Strategies for 2020” Webinar for Members of the Livermore Valley Winegrowers Association

Online Webinar CA, United States

On May 11th, Sandra Hess presents "Top 5 Wine Consumer Engagement Strategies for 2020" Webinar for Members of the Livermore Valley Winegrowers Association. This 3-hour web training includes two whiteboard exercises, a Checklist Handout and Q&A Session to ensure all attendees leave with tools needed to make improvements. This educational event is a part of a 4-part series and sponsored by the Livermore Valley Winegrowers Association . Members can register by contacting LVWGA directly.

US Virtual Winery Summit Series: Doing Business in a Changing Landscape

Online Webinar CA, United States

US Virtual Winery Summit Series: Doing Business in a Changing Landscape DTC Wine Workshops launches the first of its kind, "US Virtual Winery Summit" monthly series ideal for winery owners & managers. REGISTER HERE WHAT? DTC Wine Workshops is launching the first of its kind, “US Virtual Winery Summit Series: Doing Business in a Changing Landscape”. This ongoing training and support program will help attendees navigate through many new decisions. Members of the Wine Institute […]

$25.00

New York Wine & Grape Foundation Webinar – Sandra Hess Presents “Top 5 Wine Consumer Engagement Strategies”

Online Webinar CA, United States

Top 5 Wine Consumer Engagement Strategies for 2020 Members of the New York Wine & Grape Foundation will join Sandra Hess, Wine Consumer Engagement Specialist & Founder of DTC Wine Workshops, as she discusses Tasting Room & Direct-to-Consumer tactics to help New York's wine industry excel. Hands-on instruction, case studies, checklist handout and resources. In response to the growing need to address sales strategies in the wake of Covid-19, the New York Wine & Grape […]

Virtual Wine Tasting Setup Webinar

Online Webinar CA, United States

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training […]

$150.00

Virtual Winery Offerings Case Study Presentation @ DTCWS

Virtual , United States

Join Sandra Hess, founder of DTC Wine Workshops, as she moderates an important discussion about the success of Virtual Winery Offerings between March and December 2020. Three winery executives representing small, mid-size and large winer producers will share key insights and also what not to do in this 45 minute session on January 22nd at 11:00. Visit the DTC Wine Symposium website to register for this session and view the full conference lineup HERE.

$200.00

Virtual Wine Tasting Setup in 5 Steps or Less

Online Webinar CA, United States

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training […]

$150.00

“Developing a DTC Strategic Plan for Startup Wine Brands” @ GargisteCon

Online Webinar CA, United States

February 18th @ 9:30-10:30 Pacific  GaragisteCon Online Conference "Developing a Direct to Consumer Strategic Plan for Startup Wine Brands." SAVE with DTCWW Promo Code dtcww-gargaistecon when registering HERE. Direct-To-Consumer (DTC) sales are the lifeblood for small-scale wineries. You get to keep the full margin from your wine sale while establishing a relationship with the end customer drinking your wine. The DTC world accelerated during the pandemic with new tools and capabilities to consider. But where […]

2023 Wine Consumer Journey Mapping Workshop (11/29)

Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Finish the year right and prepare for 2023 with top-notch tools and strategies. Sandra , founder of DTC Wine Workshops and Direct Wine Sales Specialist, will guide attendees through the process of identifying wine brand loyalists based on key values. 2023 Wine Consumer Journey Mapping Workshop Workshop Key Take-Aways include: Wine Consumer Journey Mapping Template […]

$200.00

Sandra – Moderator at Wine Industry Sales Symposium Santa Rosa, CA

Hyatt Regency Sonoma Wine Country 170 Railroad Street, Santa Rosa, CA, United States

Hear from DTC Wine Workshops founder, Sandra Beals, as she moderates an important discussion with wine industry leaders. "Leveraging DTC Wine Sales Insights to Grow Sales Nationally" conference session on May 11th @ 11:00-11:45. REGISTER HERE. This session, featuring notable wine industry experts, will focus on how your direct-to-consumer sales data can provide insights to open new points of distribution more effectively and efficiently. Attendees will learn how to create a more focused annual sales […]

$350.00

“Step by Step Guide to Winery Branding” Webinar

"Step by Step Guide to Winery Branding" Webinar. Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on web training. REGISTER HERE Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. Branding: Step by step Don’t make the costly mistakes many do when starting a new wine brand or launching a new campaign. Learn the proper […]

$200

Tasting Room Sales Webinar: Connect-Qualify-Convert

Online Event

Join the Tasting Room Sales Webinar: Connect-Qualify-Convert. This webinar is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools. In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 11,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees […]

$200

Small Winery Sales Success – “The Five Funnels Webinar”

Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on small winery success webinar - "The Five Funnels Webinar". REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for direct sales success. REGISTER HERE The Five Funnels Workshop – how to rethink your sales funnels […]

$200

Winery Lifestyle & Community Development Coaching Program

Description: Winery Lifestyle & Community Development Coaching Program. This coaching program has been designed to help leadership teams create a solid plan for introducing the most relevant direct to consumer offerings 2024 and beyond. Over a 6-8 week period, attendees will learn how to develop best in class consumer engagement strategies and leverage complimentary lifestyle partnerships to expand reach/increase direct sales. We will focus on “Wine Brand Community Building” and will work together to glean […]

$1800